What is Behind the Logo Change?

We come across many companies opting for logo or complete identity. Very few of us are able to know what was the reason for the change. Here in this article we have formulated several reasons which could be behind that change.

Differentiation Strategy

The organization has maintained certain standards as part of their major principle. Since the company is operating globally, the organization has to differentiate considered the location and the demands of the customers. For instance, demands of local customers will not be similar to that of foreign customers. Another factor of differentiation being reason for logo change is evident in strategy designing. As observed, the business design is entirely different from vacation club design. Generally, classy and modern furniture and layout is incorporated in every organization. On the other hand, old businesses demand for sophisticated and classic interior.

Differentiation strategy is also used when there is the threat of new entrants which is very low in this sector knowing the level Organization is operating in. Being an established business, new entrants will require a huge investment to compete on that level. Even if that happens, customers are expected to come back to Organization where they obtained memorable treatment and better value.

Market Development Strategy

To expand its operation and enter into new markets, Organization finds a market development strategy very significant. By entering new regions and markets, Organization can serve as a major growth driver of the hotels expansion strategy and company’s revenue. If an organization has all means of investment to develop itself in every state, and every city, then starting with logo change would be a great option. The company is looking forward to be the top preferences of people all around the globe. The vision and mission of the company challenge the future of its existence and its reputation. The challenge in this manner is to expand, grow, and that too while maintaining the reputation. The organization has been able to develop a market with the help of its ongoing growth and brand image. The industry is powered by the buyers or visitors coming to utilize their services. Since, the number of alternatives is much in this sector, the absolute customer service is provided to ensure their satisfaction. The reason behind opting for a good market development strategy with a logo is that they can select alternate organization over another.

 Information Technology

New technological developments bring about new trends in logo design. The organization tries to avail many unseen and unexpected opportunities which help the company grow further. Opportunities if leverages properly can turn into strengths in the future. The opportunities may include changes in consumer preferences, a new technological development, relaxing government policies, removal of trade barriers, and even altering the demographics of the society.  Such opportunities are identified by conducting market research every now and then, and analyse the changes encountered. Technology is changing at a very past pace. It has become hard for every organization to cope up with the technological changes. However, Organization to keep itself ahead of the competition invests in technological updates quite a lot. Besides that, all the Organizations have to ensure that its brand name is equipped with latest technologies. 

A Brand Without Content Is Not A Brand, It's Just A Business!

A brand is the footprint of the values and meanings perceived by their audiences. A brand is more than a product. It's a business. Innovation distinguishes top creative brands of a memory, and emotional bonding, engraved in our memories. Management the intangible of a brand requires developing a concrete plan effective to implement processes in every department of the company. The aim is to ensure consistency of brand identity in all its manifestations, feeding to continue producing meaning for the people who live and shop.

A brand is, above all, a perception. Logo design belongs to their audiences, people who participate in them with their stories and experiences, creating community. A brand communicates its values and makes live authentically, also forging emotional bonds with their teams, creating a 360 º experience that reinforces their identity and perception. Undressing our brand to be subjected to a comprehensive and thorough review has given us a first contact in the art of "influence" our potential consumer. Is it really an attractive brand for our client? Are we successful in transmitting our values via logo design?

A marketer has to meet branding archetypes and make contact with the reality of "profiles" and apply appropriate methods can provide us with no doubt, the result of creating a distinct brand identity that provides meaning and value over our competitors. We must be able to create brands that signify and connect with their audiences emotionally and physically. A study regarding that can provide sufficient cognitive basis for understanding the painstaking art of branding. When we buy, we define ourselves through our relationship with the product and the meanings attributed to them by our society. We tried things and so we tried identities.

Definitely work today, specifically targeting our habitat-design companies, has caused feelings of opportunity in a sector still lacks Branding-Praxis. A brand lasts forever even if the product dies. . Provide the realistic evaluation about your business, products, services and the brand in that current situation. And also, find out what makes this company in your own opinion specially.

It gives you an idea what kind of branding, colours, and graphics that are used. But crucially, it helps you not accidentally make a brand exactly the same. You must make sure that your branding is completely unique having different ideas and great execution of it.

As soon as people and other companies will start knowing you through your logo, the problems that come across are reduced in immense amounts. There are a lot of company examples in front of us that started out as a small firm and kept getting bigger as the day passes. As most small businesses have low levels of capitalization and small profit margins, a single incident can be the deciding factor in success or failure. The availability and relative quality of data is important to create a brand and an identity. The content presented for marketing purposes should reflect your goals and they will never be forgotten.

About The Author:

Mike loves web designing and has been involved in it for more than 10 years now. He is an author of a design guide for beginners as well. He has followers from all round the globe, who love reading his posts on Web Design, Logo Design and other related topics. I personal life he does gardening and play tennis to relax.

What Is More Valuable To Your Company: Brand Or Customer?

The answer to this question depends on an important strategic decision. If you answered "brand" your company has been dedicated to focus all their attention on increasing the value of their brands and the Business Logo Design. You must allocate financial resources to protect and capitalize on their brand equity. Even, you must hire consulting services that promise to restore your "brand architecture," and portfolio of brands that covers the specific functions of each and the nature of their relationships with their markets. Unfortunately, this answer is incorrect.

The answer can only be a customer. Salaries, benefits, equipment and even budgets for advertising and public relations come from customers. Without customers, there can be no profit, without profit there is no business. Instead, brands can have little bearing on the success or profitability of companies. A marketing objective that has become an obsession for companies is to get the positioning of their brands. But we rarely stop to consider how positioning affects the profitability of our organization. Recall that the brands that have disappeared from the market have not done for lack of a brand strategy, but for lack of customers. In this sense, it is time to evaluate the traditional wisdom that has made in terms two companies are joining as the "brand equity" and "brand architecture". It is time to change the language of marketing in the companies means to concentrate on structuring the "Customer Equity" and “client’s architecture."

Customer equity is to determine who are the most valuable customers of our company? This is done through finding the Customer Lifetime Value (CLV). This tool is invaluable for estimating 20% of customers generate 80% of profits, and to identify the 15% of customers that, on average, are not profitable. Much of the success of promotional campaigns that are applied today is determined by the number of leads generated, regardless of what the profitability of these new customers and if the value of the investment in promotion justifies the value of customer acquisition potential. Ask yourself why you want to acquire an unprofitable customer? Assess the strategic objectives, segmentation strategies and differentiation around a corporate growth strategy, in order to attract potential customers who share the same characteristics of their profitable customers.

Maximizing profitability is based on brand penetration. Ask yourself how much your client invests in a product category, what is the market share, what is the initial cost of initial acquisition of potential customers?? And what is the marketing offer that will support the penetration of the product in the market?

The marketing objectives are defined around maximizing the promotional campaign, profitability, market knowledge and results. Maximizing the results depends on the constant and infinite measurement in the marketing function. Using surveys and audits, financial analysis, and presentation of operational reports and other, companies must measure growth, retention and Lifecycle of each customer. Customers never think or care about the brand architecture of companies. The concern lies with the marketing manager, as it has the task of measuring how architecture affects brand profitability.

About The Author:

This article is authored by Steve, a Researcher and Content Developer who loves writing for various technology and web based industries. He has been actively writing on topics like Web Video Production, Explainer Videos and Animated Web Videos, furthermore he has been followed by thousands of web enthusiasts.

Procter & Gamble (P &G) Logo!

The P &G logo is as famous as the company is. The new logo launched earlier this year has been designed to answer the number of controversies created in the past. The company has brought back the look of the past, but now that has eliminated the man in the moon as it was confused to be satanic. Since 1991, the company has relied on basic “P&G” logotypes; the new logo puts the type in a circle of P&G’s traditional dark blue and recalls the old mark with a light blue crescent shape. The basic “P&G” is positioned really well in the mind of the customers. 

Procter & Gamble (P &G) is one of the largest multinational corporations with offices in dozens of countries around the world. This company operates in more than 180 countries around the world and it has more than 300 brands. Major competitors are Unilever and Colgate-Palmolive.

The Procter & Gamble Company (P&G) is a global manufacturer and marketer of branded consumer products. The company markets its products in over 180 countries spanning the Americas, Europe, the Middle East and Africa (EMEA), and Asian region.  The company’s reportable segments are classified into six divisions, namely: beauty, health care, snacks, fabric care, baby care, family care, home care, pet care, and grooming.

Additionally, the company's organizational structure is comprised of four divisions; Global Business Units (GBUs), Global Operations, Global Business Services (GBS) and Corporate Functions (CF). GBUs of P&G mainly focus on consumers, brands and innovations around the world. It is further organized into three sub-units; Beauty, Health and Well-Being, and Household Care. The Beauty GBU includes the beauty and the grooming businesses. The beauty business is comprised of skin care, prestige fragrances, cosmetics, deodorants, hair care, and personal cleansing. The grooming business includes blades and razors, face and shave products, beauty, electronics, and small home appliances.

Health care, snacks, and pet care are part of the health and wellbeing businesses. The health care business includes personal, oral and feminine care. The pet care and snacks business include snacks and pet food. The items that fit into the household category includes the home care and, and the baby care, family care, and fabric care businesses. The fabric care and home care business include air care, batteries, dish, fabric and surface care. The care business of baby and family includes paper towels, baby diapers, wipes, facial tissue, and bath tissue.

The company has been part of cross border planning and conducting transactions globally. This conduction and planning of the transaction is done to satisfy the needs of the customers in different countries. The logo design is what connected these customers with the company and forced them to use their product. Besides, the company has also taken big help from global marketing tactics. The global marketing is basically doing marketing in the globalized environment and the foreign marketing deals with the foreign country marketing.  The company involved in the international market determines how the international market is defined in the context of that company. 

About The Author:

Steve has been writing for Web Design, Logo Design and related topics for more than 5 years now. He has a huge fan base of young and even experienced designers who eagerly wait for his posts to learn latest stuff. He has represented many multi-national companies and has a huge, successful and impressive portfolio in the showcase.