Procter & Gamble (P &G) Logo!

The P &G logo is as famous as the company is. The new logo launched earlier this year has been designed to answer the number of controversies created in the past. The company has brought back the look of the past, but now that has eliminated the man in the moon as it was confused to be satanic. Since 1991, the company has relied on basic “P&G” logotypes; the new logo puts the type in a circle of P&G’s traditional dark blue and recalls the old mark with a light blue crescent shape. The basic “P&G” is positioned really well in the mind of the customers. 

Procter & Gamble (P &G) is one of the largest multinational corporations with offices in dozens of countries around the world. This company operates in more than 180 countries around the world and it has more than 300 brands. Major competitors are Unilever and Colgate-Palmolive.

The Procter & Gamble Company (P&G) is a global manufacturer and marketer of branded consumer products. The company markets its products in over 180 countries spanning the Americas, Europe, the Middle East and Africa (EMEA), and Asian region.  The company’s reportable segments are classified into six divisions, namely: beauty, health care, snacks, fabric care, baby care, family care, home care, pet care, and grooming.

Additionally, the company's organizational structure is comprised of four divisions; Global Business Units (GBUs), Global Operations, Global Business Services (GBS) and Corporate Functions (CF). GBUs of P&G mainly focus on consumers, brands and innovations around the world. It is further organized into three sub-units; Beauty, Health and Well-Being, and Household Care. The Beauty GBU includes the beauty and the grooming businesses. The beauty business is comprised of skin care, prestige fragrances, cosmetics, deodorants, hair care, and personal cleansing. The grooming business includes blades and razors, face and shave products, beauty, electronics, and small home appliances.

Health care, snacks, and pet care are part of the health and wellbeing businesses. The health care business includes personal, oral and feminine care. The pet care and snacks business include snacks and pet food. The items that fit into the household category includes the home care and, and the baby care, family care, and fabric care businesses. The fabric care and home care business include air care, batteries, dish, fabric and surface care. The care business of baby and family includes paper towels, baby diapers, wipes, facial tissue, and bath tissue.

The company has been part of cross border planning and conducting transactions globally. This conduction and planning of the transaction is done to satisfy the needs of the customers in different countries. The logo design is what connected these customers with the company and forced them to use their product. Besides, the company has also taken big help from global marketing tactics. The global marketing is basically doing marketing in the globalized environment and the foreign marketing deals with the foreign country marketing.  The company involved in the international market determines how the international market is defined in the context of that company. 

About The Author:

Steve has been writing for Web Design, Logo Design and related topics for more than 5 years now. He has a huge fan base of young and even experienced designers who eagerly wait for his posts to learn latest stuff. He has represented many multi-national companies and has a huge, successful and impressive portfolio in the showcase.