We
come across many companies opting for logo or complete identity. Very few of us
are able to know what was the reason for the change. Here in this article we
have formulated several reasons which could be behind that change.
Differentiation Strategy
The
organization has maintained certain standards as part of their major principle.
Since the company is operating globally, the organization has to differentiate considered
the location and the demands of the customers. For instance, demands of local
customers will not be similar to that of foreign customers. Another factor of
differentiation being reason for logo change is evident in strategy designing.
As observed, the business design is entirely different from vacation club
design. Generally, classy and modern furniture and layout is incorporated in
every organization. On the other hand, old businesses demand for sophisticated
and classic interior.
Differentiation
strategy is also used when there is the threat of new entrants which is very
low in this sector knowing the level Organization is operating in. Being an
established business, new entrants will require a huge investment to compete on
that level. Even if that happens, customers are expected to come back to
Organization where they obtained memorable treatment and better value.
Market Development Strategy
To
expand its operation and enter into new markets, Organization finds a market
development strategy very significant. By entering new regions and markets,
Organization can serve as a major growth driver of the hotels expansion
strategy and company’s revenue. If an organization has all means of investment
to develop itself in every state, and every city, then starting with logo
change would be a great option. The company is looking forward to be the top
preferences of people all around the globe. The vision and mission of the
company challenge the future of its existence and its reputation. The challenge
in this manner is to expand, grow, and that too while maintaining the
reputation. The organization has been able to develop a market with the help of
its ongoing growth and brand image. The industry is powered by the buyers or
visitors coming to utilize their services. Since, the number of alternatives is
much in this sector, the absolute customer service is provided to ensure their
satisfaction. The reason behind opting for a good market development strategy
with a logo is that they can select alternate organization over another.
Information
Technology
New
technological developments bring about new trends in logo design. The
organization tries to avail many unseen and unexpected opportunities which help
the company grow further. Opportunities if leverages properly can turn into
strengths in the future. The opportunities may include changes in consumer
preferences, a new technological development, relaxing government policies,
removal of trade barriers, and even altering the demographics of the
society. Such opportunities are
identified by conducting market research every now and then, and analyse the
changes encountered. Technology is changing at a very past pace. It has become
hard for every organization to cope up with the technological changes. However,
Organization to keep itself ahead of the competition invests in technological
updates quite a lot. Besides that, all the Organizations have to ensure that
its brand name is equipped with latest technologies.
